If you are an entrepreneur or small business owner, you understand the importance of marketing your business on social media, you just don’t have the time because it’s all so overwhelming and you don’t know where to begin.
But the solution is not to dismiss social media but rather to develop a simple strategy that gets you in the game and plays to your strength. You don’t have to be all over social media, just pick one to get started to enhance your business goals or play to your most pressing need. And don’t worry, you will quickly begin to grasp social media lingo as you become more comfortable navigating your platform of choice.
Don’t have a lot of time to spend on social media, try Twitter.
Are already established on Facebook, create and link to a business page.
You are looking for creative inspiration and ideas, Pinterest is your platform.
Are considered an expert or thought leader with a professional message to share, promote yourself on LinkedIn.
The social media platform that I really enjoy using is Twitter. Why? Besides being very dynamic and a fluid method of communication, it is very easy to set up, navigate and build and growing connections.
In 140 characters or less, you can share insight, expertise, information while connecting and developing relationships. Yes, it initially takes time to grow a following if this is your first introduction to social media, but if you never start, then it will never grow, so why not now.
Twitter will guide you in picking your initial contacts to get you started but from there, your strategy should include if you want to follow a particular industry, people, friends, etc. A good start as a businessperson is to follow thought leaders in your field, people you admire, and competitors.
Once you’ve established a base of people – and contrary to popular belief it doesn’t have to be a lot to start – begin engaging by either retweeting a message or sharing information. But here’s the thing, you don’t have to constantly do it or be on it. How about while you’re sitting and waiting for a doctor’s appointment or standing in a long line at the DMV. Use this downtime to connect and engage with the person you met at a conference or business meeting. How about the intriguing speaker from the business meeting. Find the person, follow them and send them a quick note that you enjoyed their presentation. Then see who they follow or follows them, and you in turn can follow, too. Personally, I enjoy getting on Twitter as I wind down for the evening and seeing what’s going on and finding people to follow. It still amazes me that I’ll wake up in the morning and have new followers that I accumulated while I slept from all over the world.
As you engage more with thoughtful, creative and information content or responses, people will begin to follow you and share your message, and in turn you will begin to follow more people. Yes, it will take longer to grow your contacts, but you are no longer running from social media, you are embracing the power of it. And once you are comfortable using Twitter, you can automate messages or outsource to a social media specialist to set up and manage, providing weekly or monthly reports on your growth.
So, what is your one favorite social media platform?