Something that is growing in popularity for anyone with any type of expertise is the creation of an eBook, the digital equivalent of a printed book. Even 2016 political hopefuls are turning to this publishing format to engage their constituencies and share stories as they gear up for the campaign trails, according to Politico. This should not be surprising with the growth of technology and development of digital applications for the increased consumer use of mobile devices.
Why An eBook?
A business eBook is generally a success guide or how to information written in an easy-to-digest, short format that is read on a computer, e-reader, tablet or even a mobile phone with an e-reader app. E-books are also a very popular lead generation tool for internet marketers who offer eBooks as free download products from their websites.
What makes eBooks so cool is that a) anyone can write one if they have expertise, something of interest to share, or unique idea or concept, and b) with the fast growth rate of self-publishing, it is simple and cost effective to produce and distribute digitally. Bowkers, a publishing management company and the official ISBN agency in the United States, reported that self-published titles have increased 59% over the past two to three years and credit this growth to the ease of convenience of self-publishing, which can be found with sites such as CreateSpace, Smashwords and Lulu.
The benefit of having an eBook for an entrepreneur is increased visibility, exposure as an expert, and gaining a new title as published author. Also common with some entrepreneurs is to write a series of eBooks and offer them as a package for a small cost, such as the eBook package on wisdom and insights offered by popular website, Tiny Buddha.
An Easy Process to Begin
An easy way to write an eBook is to use your blog format to serve as the foundation for a larger eBook project. One idea is to share meaningful information with your audience and then publish most popular posts while expanding on ideas in an eBook format. This process allows the author to write with a narrow focus and to begin capturing their initial thought process in an online format.
There is no need to fret if writing is not a strong skill, because many published books are produced by a ghostwriter, a writing professional who works with the author or expert subject matter to develop the book concept and write the content. Because self-publishing and eBooks have become so popular, hiring a writer has also become an affordable option, and with a little research and due diligence, there are many traditional (writing services, creative agencies) and non-traditional resources (Elance and Craigslist) for hiring experienced and accomplished writers that will work with all budgets and produce a great product.
A ghostwriter can draft the entire eBook from scratch or work from an outline or written notes in consultation with the content expert. Another option is to document with a voice recorder, hire a transcriptionist through a virtual assistant service to transcribe your recording, and then an experienced writer/editor to review the written document for structure, context, grammar and spelling. The key for a successful eBook (besides the marketing) is that the topic is interesting and the content is well-written, informative and engaging.
When Less is Effective and Smart
Lastly, an eBook can be short in nature with as little as 10,000 words. That may not sound like much but in actuality, it equates to a short story and in eBook format may be 20 pages, just enough to capture your audience’s attention and share salient information. This is more doable than it may sound and can be completed in less than 30 days. A longer eBook project, like say a biography or novel will be more in depth with more than 50,000 words and will take longer to write and finalize, but can still be done within months.
Depending on entrepreneurial and professional goals, an eBook can be an effective marketing tool that helps to build and brand your business and expand reach and influence as an expert in your field, as well as the residual benefit of a passive income stream once the eBook is published and properly marketed.